USA’s Mr. Robot SDCC 2017
Mr. Robot made another successful splash at Comic Con San Diego, transforming a vacant storefront into three immersive activations. Festival-goers began their experience with a visit to the nefarious Bank of E (as seen in the series), where USA piloted its Mr. Robot crypto-currency program, E Coin. E Coin Cards with QR codes were given to each attendee who visited Bank of E and once activated, “Bank Members” could use their E-Coin account throughout San Diego’s Gaslamp Quarter to redeem free giveaways at 22 participating retailers.
Next door to Bank of E, fans got an exciting sneak peek of Season 3 with a real-life replica of the show’s Red Wheelbarrow BBQ. Free BBQ was served at the pop-up restaurant to all E-Coin members. The highlight of the activation included an elaborate easter egg hunt that took consumers on a journey throughout the streets of the Gaslamp Quarter. The pay off? An intense, interactive experience in a speakeasy hidden in the back of the restaurant, known as the Dark Army’s hacker lair. Lucky fans who cracked the code got a first look at Season 3 set photos and a personalized voice message from show star and villain BD Wong.
Activation was Emmy Nominated for Outstanding Creative Achievement In Interactive Media Within A Scripted Program - 2018
Agency: Civic Entertainment Group
