USA’s Mr. Robot SDCC 2017
Mr. Robot made another successful splash at Comic Con San Diego, transforming a vacant storefront into three immersive activations. Festival-goers began their experience with a visit to the nefarious Bank of E (as seen in the series), where USA piloted its Mr. Robot crypto-currency program, E Coin. E Coin Cards with QR codes were given to each attendee who visited Bank of E and once activated, “Bank Members” could use their E-Coin account throughout San Diego’s Gaslamp Quarter to redeem free giveaways at 22 participating retailers.
Next door to Bank of E, super fans got an exciting sneak peek at Season 3 with a real-life replica of the show’s Red Wheelbarrow BBQ. Free BBQ was served at the pop-up restaurant to all E-Coin members. The highlight of the activation included an elaborate easter egg hunt that took consumers on a journey up and down the streets of San Diego. The pay off? An intense, interactive experience in the Dark Army’s hacker lair (a speakeasy hidden in the back Red Wheelbarrow BBQ). Lucky fans who cracked the code got a first look at set photos from Season 3 and a personalized voice message from show star and villain BD Wong.
Activation was Emmy Nominated for Outstanding Creative Achievement In Interactive Media Within A Scripted Program - 2018
Agency: Civic Entertainment Group
