Instagram’s Instaskate 2022
To celebrate the holidays, Instagram relaunched its festive franchise, Instaskate, in true retro fashion. On Friday, December 9th, 250+ Creators gathered at E.P. & L.P. Rooftop in West Hollywood for a one-of-a-kind rollerskating celebration to kick off the holidays. The “neon winter” event included a custom built 60x40 roller rink with dynamic lighting, an oversized neon Instagram logo, themed cocktails, and wearable giveaways.
Programming included performances by DJ Rebecca Black — known for her 2011 viral hit “Friday”— DJ Domo, and a professional rollerskater troupe lead by Kamille Gilmore. To help promote the new “Reels Recap” feature launched that month, Instagram brought in a branded vintage photo booth with digital and physical print outs that featured QR codes linking to the product in platform. Instagram’s official @creators account enlisted skater Aaliyah Warren for an exclusive “Instaskate” story takeover.
Agency: Civic Entertainment Group
